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Rioja Paired Wins International Award in Rioja’s Centennial Year

As Rioja marks 100 years since becoming Spain’s first official Designation of Origin, the region has received global recognition for its leadership in wine tourism and storytelling. The docuseries Rioja Paired was awarded “Best Contribution to Wine and Spirits Tourism” at the 2025 Drinks Business Awards, held during the London Wine Fair.

This prestigious award, presented by The Drinks Business, a leading global trade publication, highlights Rioja’s innovative approach to engaging modern audiences. The win comes at a pivotal moment, reinforcing Rioja’s reputation not only as a producer of world-class wines but also as a dynamic destination for wine and cultural tourism.

About Rioja Paired

Rioja Paired is a four-part documentary series that offers a deep, immersive look into the region’s rich identity; its landscapes, architecture, gastronomy, and the people who bring it to life. Narrated by chef and journalist Marti Buckley, the series explores how Rioja’s winemaking traditions intersect with food, culture, and heritage.

Since its release in late 2024, Rioja Paired has reached over 30 million digital impressions and recorded a 44% engagement rate across platforms including YouTube, travel networks like American Airlines, and global media partners. The series has helped audiences around the world connect with Rioja in a fresh and authentic way.

A New Chapter for Rioja Wine Tourism

Winning the Drinks Business Award underscores Rioja’s evolving communication strategy using digital storytelling to connect with a new generation of wine lovers. As interest in wine travel grows, Rioja Paired reinforces the region’s position as a must-visit destination, blending world-renowned wines with cultural depth and scenic beauty.

For travelers, sommeliers, and enthusiasts alike, the series offers a curated introduction to what makes Rioja so special, and why its influence continues to grow.

Watch and Explore

Rioja Paired is available for viewing at RiojaPaired.com. Whether you’re planning your first visit or revisiting a favorite region, this series is an inspiring way to experience the heart of Rioja.